Posts in marketing
Highlights from the 2018 DNA of #CRE

We look forward to the new DNA of #CRE survey results every year. This survey is a partnership between Buildout and theBrokerList. Respondents are commercial real estate brokers and marketers. Results reveal how they are doing their jobs, the tools they use, and the challenges they're facing. Anything that gives insights into the machinery of our industry is helpful for seeing trending and comparing your work to others.

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Your Branding Impacts Your Hiring Process

Here is a classic chicken and egg rhetorical question for you:  which comes first, the right employees or the right culture? You need the right employees to build the right culture, but you also need the right culture to attract the right employees. A branding strategy defines your company culture. This helps you hire the right people who will support and build your company.

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Drive and Scale Your Marketing with Data

Content marketing is how companies drive awareness and educate consumers about their product benefits. Virtual reality and augmented reality is an area still new to the commercial real estate industry and general public. More work needs to be done to educate brokers, service providers, and consumers about the benefits of VR/AR technology and its applications.

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Guest Post by Cherilyn Kawa Megill: 4 Social Analytics to Share with Your C-Suite (and why)

It’s no secret that a looming meeting with your C-suite can be a bit daunting. Often times getting them to take social media as a serious business tool can be quite an uphill battle! By properly utilizing social analytics and effectively sharing them with your C-suite, you can prove that social media is not only a necessity as a marketing tool but also an effective way to get invaluable data and insights from your current and future customer base.

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Guest Post by Cherilyn Kawa Megill: The Marriage of Traditional and Digital Marketing... Why it Works

Technology seems to be taking over every aspect of marketing, making many marketers believe that online marketing is the only way to succeed. Social media campaigns, website banner ads, and digital newsletters can result in more measurable results, but the truth is traditional marketing still has plenty of leverage —simply because many people are not exclusively online. My confession here - I am one of those people that enjoys reading the morning newspaper with my breakfast.

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Guest Post by Cherilyn Kawa Megill: Instagram for B2B... Six Best Practices

Instagram currently has more than 800 million users on a monthly basis, making it a huge platform of opportunity for B2B brands. Although you make think that your company or brand isn’t relevant on this platform, there are thousands of companies and brands using Instagram to bring awareness to their services and products, engage with their audience and to attract new clients and customers.

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marketingLauren LealComment
Change Your Content Game This NAI Convention

What does it take to be a social media game changer? A bag packed with sunblock and chapstick? Those supplies might work for content marketing professionals attending the 2018 Nai Convention. How so? Sign up for the #NAIgamechanger session on Wednesday, Sept 26th from 9:45am – 11am. Lead by Sarah Malcolm, COO of The Content Funnel and Kevin Green, Head of Marketing at RealMassive, the #NAIgamechanger workshop is jam-packed with goodies to reshape your content marketing plan.

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marketingLauren LealComment
Q&A with #REMAS Winner Toll Brothers

After much deliberation by the distinguished judging panel, the Real Estate Marketing Award (#REMAS) winners were revealed. With so many stellar applications to evaluate, we wanted to glean insights from the winning submissions about their particular approach and how it rose to the top. The content marketing insights have been fantastic. Take our recent Q&A with Toll Brothers for Best Real Estate Company Social Media.

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Q&A With #REMAS Winners Buildout and theBrokerList

In a crowded marketplace, marketers are constantly challenged to generate fresh and exciting content. That’s why we created the Real Estate Marketing Awards, (#REMAS), to recognize content marketing excellence in the industry. Buildout and theBrokerList, winners of the Best Real Estate Graphic Design category, are clearly pushing the boundaries of content marketing. Their impressive entry earned high marks from the #REMAS judges.

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Q&A with #REMAS Winner Pace Advertising

At The Content Funnel, we love clever marketing campaigns. That’s why are excited to share how Real Estate Marketing Awards (#REMAS) Best Real Estate PR Campaign winner, Pace Advertising, created their winning entry. In a crowded field of top-notch campaigns, Pace Advertising’s submission impressed the judges’ panel. I recently caught up with Randy Kershner, Associate Creative Director of Pace to learn more about their winning PR strategies.  

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Content Marketing Spotlight: Breather

A beautiful space inspires the mind and soothes the soul. Breather believes this philosophy applies to workspaces, too. Hundreds of companies use Breather to find beautifully designed off-site locations for meetings, spill-overs, and special events. The distraction-free locations are designed to boost productivity through smart, professional design that believes flexible workspaces don’t need to be sterile.

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Content Marketing Spotlight: National Association of Realtors Blog

Representing over 1.1 million Members, the National Association of Realtors is the largest trade association in the United States. The NAR membership includes residential and commercial real estate agents, property managers, salespeople, appraisers, counselors, brokers, and all other professionals involved in the real estate industry. As part of its service to members the NAR publishes the REALTOR® Magazine.

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Content Marketing Spotlight: ProspectNow

What do real estate brokers want? More listings, of course! Just like investors want more properties for their portfolios and lenders want more loans. ProspectNow helps real estate professionals find properties most likely to need their services using predictive analytics. The service is a cloud-based platform with details on ownership and contact information on over a hundred million properties. Target marketing to the right property owners and businesses for more efficient results.

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Content Marketing Spotlight: LiquidSpace

Businesses have office space needs and property owners need qualified tenants to fill their spaces. LiquidSpace fills the gap between, connecting growing teams with space providers. Their online tools reimagine the traditional leasing process. Over 64,000 businesses across the United States, Canada, and Australia have used LiquidSpace to solve their short- and long-term office needs.

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