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July #CREMarketing Call


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Led by Sarah Malcolm

What’s New? 

Led by Sarah Malcolm, Linda Day Harrison and Joshua Lyons

  • That’s not the ice cream truck, that’s the sweet sound of new customers calling! Check out the Summer Refresh Deal here!

  • CREtech and ATYPICAL Announce Joint Venture To Provide Expert Sales Marketing Solutions For Real Estate Tech Companies. Click here for more.

  • If you are a brokerage company join us! If you are a product or service to #CRE, blog and/or advertise with us! Click here for more.

  • Mobile-Friendly Website Designed for CRE Brokers here.

Rob Sparke Campaign Case Study

The conceptualization and design of Rob Sparke, the most popular ‘person’ in real estate

Led by Mark Kalkwarf and Skye Van Aswegen of ATYPICAL Company

In March last year, the client, Open Box Software, developed an Automation Engine that was built to automate mundane and repetitive real estate specific business processes. The engine is built using Robotic Process Automation technology and is offered as a cloud-based solution.

Our goal was to create a targeted campaign to take the product to market.

Why the campaign was a success:

  • Creating mystery and intrigue allowed us to build anticipation and excitement

  • The Rob Sparke character made it easy for people to create their own version of the story whilst ensuring that the brand was an integral part of it

  • Golden thread that tied all the campaign activities together

  • We used channels that we knew our buyer personas were engaging on

  • Breaking up the campaign into multiple phases allowed us to keep the momentum going

  • Visual, fun and educational – contrast to what was out there

The creators of Rob Sparke walk us through a case study outlining the business objectives and creation strategy of one of the most popular content marketing campaigns in CRE.

If you’re interested in learning more about ATYPICAL for strategy, sales marketing, or campaigns, please reach out to Skye,

Open Discussion

Led by Sarah Malcolm

Wrap Up

Led by Sarah Malcolm

Invite a friend to the call by sharing this link and join us for our next call on August 28th, 2018!

Later Event: August 28
August #CREMarketing Call